The only thing a Boston sports media member can do that’s dumber than insulting Tom Brady, is insult Brady’s family.

That’s the mindless mistake WEEI’s Alex Reimer made when he called Brady’s daughter Vivian an “annoying little pissant” when discussing the Tom vs. Time documentary series.

Brady had his weekly interview with WEEI’s “Kirk & Callahan” on Monday, and (rightfully) made it clear he was none too pleased.

“I’ve tried to come on this show for many years and showed you guys a lot of respect,” Brady said. “I’ve always tried to come on and do a good job for you guys. It’s very disappointing when you hear that, certainly. My daughter, or any child, they certainly don’t deserve that.”

LISTEN BELOW:

I’m not shocked by Reimer’s comment, which he has since been suspended for. We hear Boston sports radio personalities say controversial, nonsensical things every single day. I’m more surprised by the loads of people asking, “why would he say something like that?” The answer is pretty damn simple. Controversy = clicks, and clicks = notoriety.

We all know Alex Reimer’s name now. Sure, he’s been suspended, but soon this will all die down and he’ll probably be back on the radio like nothing ever happened. I’m not saying it was all part of his plan to get suspended during Super Bowl week, but his goal clearly was to be edgy, draw a reaction from the rabid Patriots fanbase, and get his name out there. In that sense, mission accomplished for him. Of course, trashing a family member is over the line. Especially when it’s a five-year-old girl who can’t defend herself.

It was a desperate attempt by a lesser-known media personality to gain popularity within the industry. Let’s leave it at that and move on. Brady handled the matter as well as any high-profile athlete and father could.

…By the way, Brady’s daughter is adorable. I know saying that doesn’t get the clicks nowadays, but it had to be said.

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